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Writer's pictureNathalie Ariey-Jouglard

SuperZoo 2024: Groomer Connexion at the Heart of New Wellness and Eco-Friendly Trends

SuperZoo 2024, one of the most anticipated events in the world of grooming and pet care, once again brought together industry professionals for a celebration of the latest innovations and trends. Groomer Connexion was present this year to explore, meet, and discover numerous products that prioritize animal well-being and environmental respect. Here’s a glimpse of the highlights from our experience at SuperZoo 2024.


Inspiring Meetings with Passionate Professionals

SuperZoo is more than just a product showcase; it's a platform for exchanges and meetings for those passionate about the animal world. This year, Groomer Connexion had the pleasure of meeting a wide range of professionals—groomers, veterinarians, manufacturers, and animal wellness experts—all united by a common mission: to improve the lives of animals while preserving our planet.

These enriching exchanges allowed us to expand our network, exchange ideas, and discover innovative practices that we can't wait to share with our community.


Discoveries of Innovative and Eco-Friendly Products

During our visit, we were particularly impressed by the range of products focused on animal well-being and environmental respect. Here are some of the standout discoveries we made at SuperZoo 2024:

  • 100% Natural Treats for Dogs and Cats: The growing demand for healthy, natural food products was fully met by several exhibitors. We discovered treats for dogs and cats made from 100% natural ingredients, free from additives and preservatives. These products not only offer healthy nutrition but also strengthen the bond between animals and their owners.

  • Curry on a Stick – An Innovative Brush: One of the most intriguing innovations this year is the "Curry on a Stick" brush, specifically designed to remove dead hair while gently massaging the animal's skin. This tool combines effectiveness and well-being, providing groomers with a convenient way to maintain a healthy coat while offering a pleasant sensation to animals.

  • Cat Toys Filled with Catnip: The well-being of cats was also highlighted with toys filled with high-quality catnip. These toys not only stimulate the physical activity of felines but also contribute to their mental well-being by offering a natural source of pleasure and relaxation.

  • Augie Bones – Super Durable Dog Toys: Eco-friendliness also makes its way into the world of dog toys with Augie Bones, made from plant-based materials. These super durable toys meet a dual requirement: offering exceptional durability while minimizing environmental impact.

  • Eco-Friendly Grooming Products: Finally, we were captivated by a range of eco-friendly products, including biodegradable poop bags made from corn starch or other plants. These eco-friendly alternatives are essential for pet owners who care about their environmental impact.


Groomer Connexion's Commitment to Wellness and the Environment


At Groomer Connexion, we are deeply committed to promoting grooming practices that prioritize animal well-being while respecting the environment. At SuperZoo 2024, we focused our research on products that embody these values. The discoveries we made are just a taste of what we will be presenting in the upcoming issues of our magazine.

In the coming months, we will share detailed articles about these innovative products, exploring their benefits, uses, and how they can be integrated into your daily practices. Whether you're a professional groomer or a passionate pet owner, we are confident that these eco-friendly and wellness-focused solutions will make a positive difference in your life and that of your four-legged companions.


SuperZoo 2024 was a resounding success for Groomer Connexion, and we look forward to continuing to bring you the best of the grooming and pet care world. Stay tuned for our upcoming publications, where we will reveal more about these exciting discoveries!

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